FINANCE ROLE

Finance professionals’ guide to subscription management

How strategic financial management drives success in subscription-based businesses

Benefits

Revenue forecasting

Accurately forecast revenue schedules by analyzing undelivered performance obligations to make informed projections.

Revenue recognition

Streamline and simplify compliance across app stores and web subscriptions with complex recurring revenue recognition calculations.

Pricing & packaging

Easily launch and test new offers and pricing models, and assess and analyze the performance and profitability.

Streamlined billing

Automate (or manual) invoicing and renewals, simplified by easy management of charges and credits, refunds, and cancellations.

Advanced analytics & reporting

Monitor subscriber growth and retention, plan and trial performance, churn analysis, recovered revenue and more.

The role of finance professional has shifted from transactional to strategic

Financial leaders are taking on more responsibility than ever. Rather than reporting on the organization's financial status by looking at past performance, you now must predict and guide future performance, help acquire and retain talent and procure financial technology.

Challenge

You may have a clear vision of where your company needs to be, but lack time and resources to get there.

Solution

Recurly helps by freeing you through automation of revenue forecast and ASC-606 and IFRS-15 compliance, so you can focus on accelerating business growth instead of managing technology. With Recurly, you get complete visibility into your subscriptions, subscribers, MRR/ARR, growth rate, retention/churn rate, cohort analysis, and much more. Recurly provides industry-leading insights that allow you to identify opportunities and threats across app stores and web and act on them with confidence.

Key features

Recurly powers your subscriptions with the automation and insights it needs to succeed — from revenue recognition to recurring billing, payments orchestration, churn management and reporting, and analytics across web and app stores.

Automated billing

Simplify and automate every aspect of subscription billing and invoicing — and scale with confidence no matter how complex the situation.

• Automated invoicing: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice.
• Invoice customization: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers.
• Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level.

Payments orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

• Payment gateways: Prevent leaking revenue from failed payments with pre-built integrations to over 20 payment gateways and support for more than 140 currencies.
• Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options.
• Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods.

Revenue recognition

Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.

• Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans.
• Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models.
• Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI.

Churn management

Maximize recurring revenue from your travel programs, minimize member attrition, and boost customer value with industry-leading churn and revenue recovery tools.

• Intelligent retries: Leverage machine learning to intelligently retry declined payments for membership renewals — a key tool to combat involuntary churn.
• Account updater: Automatically update expired or outdated card information for your members, ensuring seamless renewals and uninterrupted access to benefits.
• Dunning campaigns: Use dunning tools to automate billing reminders, reduce churn, and update payment methods.

Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

• Are subscriptions revenue growing?
• How do new vs. returning subscribers compare?
• What plans and packages are performing best?
• How can I improve operational efficiencies?
• Am I compliant with ASC-606 and/or IFRS-15?

App management

Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.

• Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions.
• Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports.
• Cross-platform entitlement: Build and bundle granular features to determine customer access rights through a simple, consolidated UI.

Supporting capabilities

Secure integrations

Don’t let your tech stack keep you from growth, choose the best-in-breed solutions

Global expansion

Overcome obstacles and expand into new markets with ease.

Support & services

Your subscription sage is with you every step of the way.