B2B SOFTWARE

You built your software application to scale

It’s time to take your subscription business to even greater heights

2026 State of Subscriptions: the future of retention and revenue growth

Find exclusive subscription trends and benchmarks from more than 2,200 global consumer brands and more than 76 million unique subscribers in the Recurly 2026 State of Subscriptions report.

Why Recurly

Stop letting inflexible tools limit your growth and leak revenue. Recurly’s robust subscription management and recurring billing platform equips both B2B and B2C companies with the tools they need to grow their customer base and accelerate recurring revenue streams.

Expertise you can trust

15+ years of partnership, thought leadership, and white-glove service.

Combat churn

Trust the tools that recovered over $1.3B in revenue in 2024.

Crafted for scalability

Deep integrations and configurability, built on a global-ready infrastructure.

Laying the foundation for subscription success

Positioning your software for success requires the agility to test, iterate, and respond to market demands. If your team is spending its time building custom billing logic or patching together payment systems, you're falling behind. A modern subscription platform should enable your go-to-market strategy, not hinder it.

Challenge and Solution

Your homegrown billing solution got you this far, but is it ready for the complexity of global payments, new pricing models, and automated tax compliance across regions? Recurly provides a powerful, flexible platform for software companies like yours to manage the entire subscriber lifecycle.

• Unlock detailed insights into subscriber LTV, churn factors by loyalty tier, and renewal success rates. With Recurly Engage, deliver personalized in-app experiences that minimize cancellations, enhance onboarding, and strategically present the right upsell at the perfect moment.
• Confidently enter new markets by automating tax compliance (like VAT), accepting dozens of local payment methods, and settling in over 140 currencies — all through our unified platform.
• Test targeted promotions, create exciting new bundles, or offer exclusive content to different subscriber segments, keeping your service fresh and demonstrating its ongoing value month after month.

Key Features

Recurly automates the complexity of managing subscriptions at scale, so you can focus your resources on building and enhancing your SaaS solution. Unlock growth opportunities with robust pricing flexibility, deep subscriber insights, global capabilities, automated billing, and streamlined revenue recognition.

Plans, pricing, and promotions

Quickly configure and launch new plans and present the right offer at the right price — and easily offer discounts and promotions.

• Pricing models: Test and fine-tune numerous pricing models from fixed to quantity-based, usage-based, ramp, one-time, and prepay.
• Plans and add-ons: Launch, test, and iterate new plans quickly and in any new market through support of over 140 currencies — this includes offers like free trials.
• Cancel saves: Save subscribers from churn by creating and testing cancel-save paths via discount, promotions, or pausing their subscription.

Subscriber management

Maximize subscriber lifetime value with personalized journeys and insights.

• Subscriber autonomy: Allow subscribers to easily upgrade, downgrade, start, pause, make additional purchases, and cancel subscriptions with in-app prompts.
• Account Hierarchy: Support subscribers with multiple regions or entities by creating a many-to-one invoicing hierarchy (e.g. a family plan).
• Multi-subscriptions: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating invoices for multiple subscriptions.

Automated billing

Simplify and automate every aspect of subscription billing and invoicing — and scale with confidence no matter how complex the situation.

• Automated invoicing: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice.
• Invoice customization: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers.
• Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level.

Churn management

Maximize recurring revenue from your travel programs, minimize member attrition, and boost customer value with industry-leading churn and revenue recovery tools.

• Intelligent retries: Leverage machine learning to intelligently retry declined payments for membership renewals — a key tool to combat involuntary churn.
• Account updater: Automatically update expired or outdated card information for your members, ensuring seamless renewals and uninterrupted access to benefits.
• Dunning campaigns: Use dunning tools to automate billing reminders, reduce churn, and update payment methods.

Revenue recognition

Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.

• Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans.
• Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models.
• Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI.

Payments orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

• Payment gateways: Prevent leaking revenue from failed payments with pre-built integrations to over 20 payment gateways and support for more than 140 currencies.
• Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options.
• Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods.

Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

• Are subscriptions revenue growing?
• How do new vs. returning subscribers compare?
• What plans and packages are performing best?
• How can I improve operational efficiencies?
• Am I compliant with ASC-606 and/or IFRS-15?

App management

Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.

• Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions.
• Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports.
• Cross-platform entitlement: Build and bundle granular features to determine customer access rights through a simple, consolidated UI.

Get connected

Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.

Gain the subscription analytics and insights you need with Recurly

Join thousands of global brands that trust Recurly's 15+ years of expertise.