### ELEARNING # Do your homework on subscription management solutions Move your eLearning offering to the head of the class ## Why Recurly Stop letting inflexible tools limit your growth and leak revenue. Recurly’s robust subscription management and recurring billing platform equips both B2B and B2C companies with the tools they need to grow their customer base and accelerate recurring revenue streams. Expertise you can trust 15+ years of partnership, thought leadership, and white-glove service. Combat churn Trust the tools that recovered over $1.3B in revenue in 2024. Crafted for scalability Deep integrations and configurability, built on a global-ready infrastructure. ## Smart solutions that scale The global eLearning market is [expected to grow](https://www.businesswire.com/news/home/20230210005203/en/Global-E-Learning-Market-Report-2023-to-2030-Rise-in-Government-Programs-and-Initiatives-Drives-Growth---ResearchAndMarkets.com) at a CAGR of around 12% ( [other sources](https://www.educate-me.co/blog/how-to-build-an-elearning-business) say 20%) from now through 2030. It’s a healthy market—and highly competitive. To succeed, eLearning companies need new ways to monetize their content—and a subscription model is one smart way to make the grade. ## Challenge and Solution **Challenge** With so many demands on your development, marketing, sales, and finance teams, it’s challenging to find the resources to launch, manage, measure, and perfect a subscription offering. **Solution** The Recurly platform simplifies subscription management and recurring billing, allowing you to focus your resources on growing your eLearning content offering. "Subscriptions aren’t who we are, they’re a way to get our resources into the right hands. We knew we didn’t want to spend our resources on a subscription and recurring billing platform, so we chose the best out there–Recurly." Mark Engelter— President Sandbox Learning ## Key Features Recurly allows you to amplify the reach of your streaming media service—from automating revenue recognition to recurring billing and payments to analytics across web and app store channels. ## Plans, pricing, and promotions Quickly configure and launch new plans and present the right offer at the right price — and easily offer discounts and promotions. - **Pricing models**: Test and fine — tune numerous pricing models from fixed to quantity — based, usage-based, ramp, one — time, and prepay. - **Plans and add-ons**: Launch, test, and iterate new plans quickly and in any new market through support of over 140 currencies — this includes offers like free trials. - **Cancel saves**: Save subscribers from churn by creating and testing cancel-save paths via discount, promotions, or pausing their subscription. ## Subscriber management Maximize subscriber lifetime value with personalized journeys and insights. - **Subscriber autonomy**: Allow subscribers to easily upgrade, downgrade, start, pause, make additional purchases, and cancel subscriptions with in-app prompts. - **Account Hierarchy**: Support subscribers with multiple regions or entities by creating a many-to-one invoicing hierarchy (e.g. a family plan). - **Multi-subscriptions**: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating invoices for multiple subscriptions. ## Automated billing Simplify and automate every aspect of subscription billing and invoicing — and scale with confidence no matter how complex the situation. - **Automated invoicing**: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice. - **Invoice customization**: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers. - **Taxes and compliances**: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level. ## Churn management Maximize recurring revenue from your travel programs, minimize member attrition, and boost customer value with industry-leading churn and revenue recovery tools. - **Intelligent retries**: Leverage machine learning to intelligently retry declined payments for membership renewals — a key tool to combat involuntary churn. - **Account updater**: Automatically update expired or outdated card information for your members, ensuring seamless renewals and uninterrupted access to benefits. - **Dunning campaigns**: Use dunning tools to automate billing reminders, reduce churn, and update payment methods. ## Revenue recognition Streamline and automate [ASC-606](/content/blog/asc-606-subscriptions/index.html) and [IFRS-15 compliance](https://www.ifrs.org/issued-standards/list-of-standards/ifrs-15-revenue-from-contracts-with-customers/) with multiple revenue reporting standards using an enterprise-grade, configurable solution. - **Revenue management**: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans. - **Revenue compliance**: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models. - **Revenue forecasting**: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI. ## Payments orchestration Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more. - **Payment gateways**: Prevent leaking revenue from failed payments with pre-built integrations to over 20 payment gateways and support for more than 140 currencies. - **Alternative payment methods**: Explore and add new payment methods quickly and easily, supporting both local and global payment options. - **Subscriber wallet**: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods. ## Customizable, in-depth analytics Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics. - Are subscriptions revenue growing? - How do new vs. returning subscribers compare? - What plans and packages are performing best? - How can I improve operational efficiencies? - Am I compliant with ASC-606 and/or IFRS-15? ## App management Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync. - **Enhanced subscriber view**: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions. - **Cross-platform analytics**: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports. - **Cross-platform entitlement**: Build and bundle granular features to determine customer access rights through a simple, consolidated UI. ## Get connected Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem. ## Gain the subscription analytics and insights you need with Recurly Join thousands of global brands that trust Recurly's 15+ years of expertise.