DIGITAL PUBLISHING

Monetization strategies for the digital publishing industry

Make subscriptions a key part of your growth plan

Benefits

Recurly is the subscription management and recurring billing platform designed to support your digital publishing company’s expansion and monetization plans. Grow your subscription business without draining precious internal resources.

• Increase subscriber retention
  Turn the page on churn using industry-leading tools and a proven recovered revenue engine that saved customers over $1 billion in 2022.

• Payments flexibility
  Optimize payments options with support for multiple payment gateways and processors, alternate payment methods, and advanced fraud protection.

• Automated recurring billing
  Automate the processes, including invoicing, payments, and dunning management, reducing administrative overhead and improving cash flow.

• Subscription lifecycle management
  Simplify the entire subscription lifecycle, from sign-up to cancellation or upgrade, providing automation and scalability while reducing manual intervention.

• Subscription analytics
  Gain insights into key digital publishing metrics, customer behavior, churn rates, and revenue trends, enabling data-driven decision-making.

• Platform scalability and growth
  Grow to the next chapter without worrying about infrastructure limitations, enabling you to focus on innovation and market expansion.

Consumers will pay for premium content

Subscriptions are now a significant revenue stream for digital publishers. Consumers have made it clear they will pay for original, premium content, making it essential that you manage and monetize your subscription offerings for optimal results.

Challenge and Solution

Your homegrown billing solution got you this far, but is it ready for the complexity of global payments, new pricing models, and automated tax compliance across regions? Recurly provides a powerful, flexible platform for software companies like yours to manage the entire subscriber lifecycle.

Recurly partners with digital publishing companies to provide flexible, configurable monetization opportunities that allow you to connect with subscribers and reinforce your value throughout the subscription lifecycle.

Key Features

Recurly powers every chapter of your subscription service with the automation and insights to succeed—from revenue recognition to recurring billing and payments to reporting and analytics across web and app stores—creating happy endings, every time.

Plans, pricing, and promotions

Quickly configure and launch new plans and present the right offer at the right price — and easily offer discounts and promotions.

• Pricing models: Test and fine-tune numerous pricing models from fixed to quantity-based, usage-based, ramp, one-time, and prepay.
• Plans and add-ons: Launch, test, and iterate new plans quickly and in any new market through support of over 140 currencies — this includes offers like free trials.
• Cancel saves: Save subscribers from churn by creating and testing cancel-save paths via discount, promotions, or pausing their subscription.

Subscriber management

Maximize subscriber lifetime value with personalized journeys and insights.

• Subscriber autonomy: Allow subscribers to easily upgrade, downgrade, start, pause, make additional purchases, and cancel subscriptions with in-app prompts.
• Account Hierarchy: Support subscribers with multiple regions or entities by creating a many-to-one invoicing hierarchy (e.g. a family plan).
• Multi-subscriptions: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating invoices for multiple subscriptions.

Automated billing

Simplify and automate every aspect of subscription billing and invoicing — and scale with confidence no matter how complex the situation.

• Automated invoicing: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice.
• Invoice customization: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers.
• Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level.

Churn management

Maximize recurring revenue from your travel programs, minimize member attrition, and boost customer value with industry-leading churn and revenue recovery tools.

• Intelligent retries: Leverage machine learning to intelligently retry declined payments for membership renewals — a key tool to combat involuntary churn.
• Account updater: Automatically update expired or outdated card information for your members, ensuring seamless renewals and uninterrupted access to benefits.
• Dunning campaigns: Use dunning tools to automate billing reminders, reduce churn, and update payment methods.

Revenue recognition

Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.

• Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans.
• Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models.
• Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI.

Payments orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

• Payment gateways: Prevent leaking revenue from failed payments with pre-built integrations to over 20 payment gateways and support for more than 140 currencies.
• Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options.
• Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods.

Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

• Are subscriptions revenue growing?
• How do new vs. returning subscribers compare?
• What plans and packages are performing best?
• How can I improve operational efficiencies?
• Am I compliant with ASC-606 and/or IFRS-15?

App management

Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.

• Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions.
• Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports.
• Cross-platform entitlement: Build and bundle granular features to determine customer access rights through a simple, consolidated UI.

Scale with confidence

Secure integrations
Don’t let your tech stack keep you from growth, choose the best-in-breed solutions.

Global expansion

Overcome obstacles and expand into new markets with ease.