### RECURLY ENGAGE

# Convert engagement into revenue

Connect real-time behavioral signals and billing data to in-product experiences that execute saves, upgrades, and plan changes the instant a subscriber shows intent.

Get started](/content/demo/engage/index.html)

## Guide subscribers to the next best step

Reach subscribers when it matters most—while they're active in your product. With Recurly Engage, you can design personalized in-app journeys and drive action without waiting for engineering resources.

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## Maximize revenue with real-time subscriber actions

Execute revenue actions in a single tap

Real-time intent signals trigger personalized save flows, pause options, and targeted offers — connected directly to billing. 14+ one-click actions.

Move fast without engineering

Growth and Product teams launch, test, and optimize subscriber journeys through a no-code visual builder — in minutes, not sprints. Faster iteration means faster revenue impact.

Target with precision using real subscription data

Build segments from actual billing data, not guessed behavioral proxies. The result is revenue-aware targeting that reflects what your subscribers actually own and owe.

## Engaged subscribers spend 3x more

Engagement is the cornerstone of retention—it’s the strongest signal that a subscriber is finding values your product or service and is more likely to sign up, stay, upgrade, and promote it.

This [Recurly Engage] is a no-brainer must-have for any digital business. Double-digit improvements to engagement and retention in the first week.

Tom Ryan  
President & CEO  
Streaming at Paramount+

[See Engage in action

## Built for every stage of the subscriber lifecycle

Whether you're fighting churn, driving upgrades, or converting free users – Engage has a play for it.

| Stage | Use Case 1 | Use Case 2 | Use Case 3 |
| --- | --- | --- | --- |
| <br>## ACQUISITION | **Abandon cart** Prompt exiting or return visitors to finish or resume checkout | **1-click resubscribe** Customize the experience for churned users to resubscribe in one click | **Increase registration** Prompt engaged visitors to provide email or mobile info contextually |
| <br>## ENGAGEMENT | **Personalized onboarding** Onboard new users with prompts showing only unused features | **Boost app installs** Guide users to install and activate on other platforms | **Increase feature adoption** Personalize feature discovery based on usage patterns |
| <br>## UPSELL | **Premium plan adoption** Prompt engaged users to upgrade with an incentive | **Personalize add-ons** Recommend one-time purchase items tailored to each user | **1-click upsell paywalls** Trigger prompts based on usage meters like concurrency, device, or location |
| <br>## CHURN | **Cancel save** Intercept the cancel click with a survey or dynamic save offer | **Involuntary churn** Active remediation via Engage guide for failed payments | **Calm renewal anxiety** Prompt users with declining usage ahead of upcoming renewals |

## Intercept intent wherever your subscribers are

Engage deploys wherever your product lives — web, mobile, and TV — so no high-intent moment goes unacted on.

- Launch pre-built prompts for cancellations and upsells the exact moment a subscriber decides
- A/B test to take the guesswork out of offers, actions, and design
- Optimized for desktop, mobile, and leading streaming platforms including iOS, Android, Apple TV, Roku, Fire TV, and Samsung TV

## One click changes everything

Take the manual work out of subscription updates. When a subscriber accepts an offer — an upgrade, a discount, a plan change — Engage executes it instantly and writes it directly to the billing record. No redirects. No support tickets. Just a subscriber who stayed.

## Works with the systems you already use

Easily integrate with Recurly Billing, Apple IAP, Roku Billing, Google Play, Amazon IAP, Salesforce Marketing Cloud, Stripe, SendGrid, Braze, Zendesk, and more.

## Built for the teams accountable for subscriber revenue

Growth & Marketing

**Move without waiting on a sprint**

Launch cancel flows, upsell prompts, and personalized journeys in minutes — not weeks. Test what works, kill what doesn't, and iterate on your timeline.

Product

**Protect your roadmap**

Offload growth and lifecycle experimentation so your team stays focused on core products. Engage handles the prompts, the testing, and the optimization — without a ticket.

Executive

**See impact in revenue, not clicks**

Every Engage experiment is tied to billing outcomes — saves, upgrades, recoveries. No vanity metrics. Just realized revenue with a clear line back to Engage.

## Your subscribers are showing intent right now.

See how Recurly Engage helps you act on it — before the moment passes and join thousands of global brands that trust Recurly's 15+ years of expertise.

Get started](/content/demo/engage/index.html)